704 Shop And Piece For Peace Movement Collaboration

This project supported the launch of a community-driven fundraising campaign initiated by 704 Shop in collaboration with Piece For Peace. As part of the campaign $7.04 from each shirt sold is donated to Piece For Peace, to amplify the organizations work.

Invited to the launch event, the focus of the work was to capture and shape digital storytelling that reflected the purpose of the collaboration. Through thoughtful pacing and editorial judgement, the video highlighted the partnership, the cause, and the community impact in a way that felt authentic and aligned with both brands.